MBP® – The latest ingredient for a healthy, competitive edge

MBP® is a proven, emerging ingredient with easy commercial applications for bone health products.


Consumer confidence


It’s natural and it works. MBP® is a functionally active protein complex extracted from natural bovine milk. It is the only known protein that works on both osteoblast (bone-forming cells) and osteoclast (bone-destroying cells). It aids the body’s ability to regulate the natural breakdown of old bone, and then promote the formation of new bone. A number of clinical studies prove this.

Possible Commercial Applications

MBP® is a unique ingredient with great commercial potential as a high-quality, value-adding product that can be easily added to a number of consumables: food, beverage and supplements intended for the promotion of strong and healthy bones.


FOODS

such as yoghurt, spreads and confectionery like gummy candy. *Health claim on bone health available.

DRINKS

(example milk beverage) *Health claim on bone health available.

SUPPLEMENTS

(example bone health supplements, women’s health etc) *Water Soluble.


MBP® supports [or contributes to]:

  • bone health
  • the maintenance of normal bones / healthy bones
  • maintenance of bone mineralization
  • maintenance of bone mineral density
  • increase of bone mineral density (condition applies)

We believe MBP® plays an indispensable role in building strong bones and will be a super ingredient for a broad range of products reaching an equally broad customer base.

Calcium Nutrition Promotion of Bone Formation Inhibition of Bone Resorption
Supplements calcium Accelerates calcium absorption Increases the number of bone-forming osteoblasts Promotes collagen formation by osteoblasts Promotes bone calcification Reduces the number of bone-destroying osteoclasts Inhibits bone resorption by osteoclasts
MBP®
Isoflavone
Vitamin K
Calcium
Magnesium
Vitamin D
CCP (Casein calcium peptide)

MBP® is a registered trademark of MEGMILK SNOW BRAND Co., Ltd. in Australia/NZ and other countries.


Regulatory Information

US FDA : GRAS status (Generally Regarded As Safe)
Japan: Product using MBP® is registered as FOSHU “Food for Specified Health Uses” (Ministry of Health, Labour and Welfare)
Aus/NZ: FSANZ non novel